Marketing your startup business and having people know about you is one of the main challenges that every start up business is facing. One of the primary challenges for startup business is the limited budget as well as determining the marketing approach that works. In today’s social media world, it’s become easier for small business to promote their business with free or low cost, there are a lot of free website and directories that you can make advantage of.
Find below some approaches you can market your business with budget.
1. Transform your website into a great marketing tool.
The destination for every marketing or advertising you are making is your website. It’s the place where you want to lead your customers to know more information about you, purchase a product or subscribe to a service. While having a well-designed website that looks professional is important but it’s not enough, your website visitors should engage with your business so you can transform them to real customers. Make sure to add a place where people can write their comments or ideas, offer a freebies and use website chatting components to directly communicate with your visitors. Also add a form where visitors can subscribe to your newsletters.
2. Make sure people can find you on the WWW
There are a lot of listing websites and local directories that’s totally free. It’s very straight forward and simple step that you must from day one and it costs nothing. There are a lot of free listing website Google, Yelp, Yahoo Local, Bing and much more. Make sure that your information is accurate and consistent across these listing websites.
3. Become active on social media
It’s really obvious that throwing a profile on major social media site like Facebook and twitter is all important, but it’s not enough your profile should be dynamic, sassy and interesting by consciously adding new posts and tips that let people like or follow you. Also make sure to be consistent across the various social medal websites. Finally, engage with people by sharing and flowing other users stuff too.
4. Build your own emailing list
Email marketing yet one of most effective marketing tools that you can use to promote your business and directly connect with your customers. It may seem old fashion way to some people but it’s on the top of marketing approaches. Find some tips on email marketing on this article.
5. Offer discounts and offers
It’s a fact, discounts and offers attract customers attention, it’s a great way to promote your business and let others try the service or product. Make sure that people will know about your promotions by adding them to your social media and your blog.
Final tip, remember that marketing is ongoing process it’s not a thing you do from time to time, but it needs to be continuous and targeted to ensure the success of your business.