If you think that the email marketing is a thing related to the past, then you need know that up to this moment the email marketing is still the highest return of investment of any other intent market channel, its return is twice higher than social media marketing for example.The problem many freelancers face is that they tired the email marking and didn’t get the kind of result they would like to. The issue is not in the channel itself, but there are many things you need to consider in your email marketing like timing, the strength of your subscribers’ list and more.
Find below some tips to help you generate revenue:
1. Select the right email service provider
There are many email service solutions that allow you to save subscribers’ information, schedule emails and track emails analysis. There are many options available, some of the solutions are free and some are paid. Select the solution that is easier for you and makes you feel comfortable to use.
2. Build your own list
Building an email-marketing list is the first challenge you need to overcome. Your list should be targeted to certain kind of people who you think they would be interested in your service. The most your list is filled with potential customers the more revenue you will get. The random emails list won’t be successful and it won’t bring you the results you wish.
3. List growth equals revenue growth
It’s obvious, the bigger your list is, the more revenue you will get. One of the important things you need to consider to continue increasing the number of subscribers is to ask the visitors of your website or blog to subscribe to your list, you can encourage the visitor to become a subscriber by offering something free or a gift for subscribing.
4. Timing is the key
The time to send your email is the most important factor, you don’t want your email to get lost of people inboxes.
– Best time for sending: Tuesday to Thursday 8am – 3pm
– Worst time for sending: Mondays, nighttime, any day after a long weekend.
5. Make it interested
Make your newsletter interested by adding benefits to it like tips or free stuff rather talking only about yourself. By this way you will get more attention.
6. Keep an eye on the results
Constantly review your email analytics to ensure that your emails are doing well with your subscribers. This also will help you to identify which emails are getting more attention over other ones.